We’ve been involved with the national labor coalition Jobs With Justice and its local and regional chapters for years. We’ve most recently been consulting with their national office as a part of their technology assessment committee, assisting JWJ with planning and implementing technology-based solutions to their communications strategy.
We’re also working with the Northern Illinois chapter of Jobs With Justice to build their communications capabilities and help them grow their chapter. That includes helping NIJWJ implement Salsa — a leading online member database, fundraising and mass e-mail system — by training NIJWJ members aged 16 – 70 on how to use this new technology how to employ best practices to extend their reach.
Norelco – A pdf of an e-mail we helped NIJWJ to write — one of their first uses of Salsa to help get the word out about their support for Norelco workers.
Hammerhard MediaWorks Principal Matt Muchowski helped create and mobilize the community group “Carmel Catholic Alumni Against Rick Santorum.” Santorum, a former Senator from Pennslyvania and a Republican Presidential candidate known for his anti-LGBTQ equality positions had graduated from Carmel Catholic High School in Mundelein, Illinois in 1976. Muchowski helped mobilize alumni to speak out against Santorum’s hate.
After Santorum had a good showing in the Iowa caucus, Carmel Catholic Alumni Against Rick Santorum was instrumental in changing the media coverage from a ‘local pride’ story to a ‘controversy at Carmel’ story. The group of Carmel alumni united for LGBTQ equality effectively showed how Santorum’s views do not represent those of Carmel alumni, or Catholics.
Muchowski created a facebook page that gain over 600 followers, more than twice as many as the “Carmel Catholic Alumni For Rick Santorum” group. Opponents of Santorum led a war of words in the media against a former Republican Senatorial candidate who supported Santorum.
Muchowski developed press releases and acted as spokesperson on several positive television appearances. Carmel Catholic Alumni Against Rick Santorum became a national story, with features on In These Times and Perez Hilton.
Carmel Catholic Alumni Against Rick Santorum involved the community in a large way, trained Carmel alumni in talking points, and created an open environment where many alumni from the school were able to come out of the closet. When Santorum visited Illinois before the primary election, Carmel Catholic Alumni Against Rick Santorum mobilized hundreds to rally against his views outside of his appearance.
When Ohio Governor John Kasich passed Senate Bill 5, a law that restricted labor union rights, HammerHard MediaWorks principal Matt Muchowski was ready to organize with local unions and repeal the law.
Muchowski coordinated with a team of media professionals to help turn a state-wide election into a nation-wide story. Muchowski also led several earned-media events, trained community members on media talking points, acted as a media spokesperson, and wrote for national publications about the elections.
Muchowski’s focus on grassroots organizing led him to train hundreds of community members to talk to thousands of their neighbors in order to repeal the law.
The election was a landslide victory for organized labor that sent a message, that Ohio will not allow union rights to be taken away.